23-25 September, 2020
2 July, 2020
When creativity merges with technological innovation
A new era is born in the world of denim, Advance Denim and Italian denim specialist Paolo Gnutti are set to combine their skills to create Advance Denim by Paolo Gnutti, a selection of special fabric capsule collection aimed at the US and Asian markets.
This collaboration will combine Paolo Gnutti’s artistry and Advance denim’s technological innovation to create “magical” inspiration that are with the reach of all brands.
Gnutti, who has been dedicated to denim innovation and creativity for his whole career, is expert in reinventing indigo bases by completely transforming them thanks to the use of flocks, 3-D prints, colored foils and metallic effects while adding funky touches of fashion-driven ideas to denim.
Gnutti explained how he developed this collection: “For this collaboration I selected a series of specific cotton and yarn types with high quality characteristics as my aim is to develop high quality products at superior price-quality ratio, though meant to reach different customers, from premium to the mass market.” And continues: “I liked to mix different inspirations in this collection – just like in “fusion” cuisine – mixing different aesthetics and fashion elements with research and quality.”
“We are looking forward to Paolo bringing his Italian artistic aesthetics to our denim,” commented Amy Wang, General Manager, Advance Denim. “We believe it is the combination of Eastern and Western design and culture that we have never offered to our customers before and will take Advance Denim to a whole new level.” added Wang.
A new era begins, Advance Denim by Paolo Gnutti capsule collection meeting the new needs that the market requires, the urge of innovation, inspiration and high technical performance.
WELCOME IN THE NEW INDIGO ERA AND STAY TUNED FOR THE OFFICIAL LAUNCH!